Founder & Director
It started in college, working part-time as a waiter at Enzo's Pizzeria restaurant. After that, I became a part-time fuel attendant at Caltex for four years — but even then, I knew I wasn't built to just work one job.
While working at Caltex, I was constantly experimenting. I started other small side hustles — branding work, selling branded clothing (Albert Clothing), selling car perfumes, even opening a car wash and later a barbershop in partnership with a friend. I've always been testing ideas. Always building.
In 2017, I bought my first camera — not to become a photographer, but to simply document the work I was doing at the time. In 2018, I invested in a more advanced camera and began taking the craft more seriously.
I taught myself photography through YouTube and other platforms. No formal training. No mentor. Just curiosity and consistency.
I began documenting projects I was doing at the time while also shooting random moments as a hobby and posting online. To my surprise, people responded positively to the content I posted on social media. Then one day, I got my first gig.
I didn't expect it.
But I took it.
From there, it was referral after referral.
What started as documentation turned into a career.
Photography, for me, is not just about taking pictures.
It's about capturing growth, ambition, and the process of becoming.
Because I've lived the journey of building from scratch, I understand what it means to start small and dream big. That perspective shapes how I approach every venture — whether it's for a brand, an entrepreneur, or a creative.
I don't just capture images.
I capture momentum.
Over time, I realized something powerful.
Many of the moments I photographed made me realize that i'm building a brand and this later attracted other entrepreneurs and they needed more than visuals. They needed clarity, positioning, and strategy.
In 2023, I officially launched Prime Vision Media Group.
What started as helping clients with graphics & visuals naturally evolved into helping them shape their identity, refine their messaging, and build brands with intention. Today, the business continues to grow, working with entrepreneurs and companies that want more than just presence — they want impact.
A camera built the foundation.
Prime Vision expanded the vision.
Both now work hand in hand.
Today, I work with brands who are building something meaningful. Whether through powerful graphics, visuals or strategic brand development, my work is rooted in authenticity, storytelling, and documenting real progress.
Nothing I do was handed to me.
It grew from initiative, experimentation, and saying yes before I felt ready.
And that mindset still drives everything I build.